How to Start Using Facebook Live Videos as an Author

AlyssaBeth Vogt, How do I Promote my book?, marketing, Platform-building, Social Media, Writing Life

by Beth K. Vogt, @bethvogt Back in the spring, I started doing Facebook Live videos on my Author Facebook page. I’d heard the benefits of Facebook Live videos, specifically how Facebook prioritizes showing live video in people’s feeds, making it a great way to increase your visibility to readers.  Even knowing this, the introvert in me hung back longer than I …

What’s A Tagline? And Why You Need One.

AlyssaHow do I Promote my book?, James L. Rubart, marketing, One Thing Marketing, Quick Skills, Social Media, Social Media Primer, Writing, Your Book Launch

by James L. Rubart, @jameslrubart Over the past few weeks, a number of writers have asked me, “What’s a tagline in the world of writing? And how do I use it?” It’s a good question, so in case you’d like to know as well, I’ll give you a brief explanation and then explain why you need one. In general terms …