What’s A Tagline? And Why You Need One.

AlyssaHow do I Promote my book?, James L. Rubart, marketing, One Thing Marketing, Quick Skills, Social Media, Social Media Primer, Writing, Your Book Launch

by James L. Rubart, @jameslrubart Over the past few weeks, a number of writers have asked me, “What’s a tagline in the world of writing? And how do I use it?” It’s a good question, so in case you’d like to know as well, I’ll give you a brief explanation and then explain why you need one. In general terms …