by James L. Rubart, @jameslrubart Since there’s a bit of chaos and anger in the world these days, I thought it might be high time to inject a bit of humor into your day with a classic video. If you’ve been in this industry for more than ten minutes, you’ve probably had, or heard about, the type of conversation played …
What’s A Tagline? And Why You Need One.
by James L. Rubart, @jameslrubart Over the past few weeks, a number of writers have asked me, “What’s a tagline in the world of writing? And how do I use it?” It’s a good question, so in case you’d like to know as well, I’ll give you a brief explanation and then explain why you need one. In general terms …